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  • SPEND YOUR ENERGY WISELY

    You know that if you leave a comment, someone will see it. That’s how it works. You also know that screaming from a street corner will get you some weird looks and not many positive interactions. Where then is a good place to put our energy? What’s the best use of our time? We are… [KEEP READING]

  • What signals are you sending?

    What signals are you sending?

    In middle school I always had the latest issue of BMX Plus, and wore Airwalk shoes that mom ordered for me from the JCPenny catalog. I grew my hair long and wore a Batman cycling cap. I was sending signals, people! So were you. Even right now. Everything we do and how we operate is… [KEEP READING]

  • Avoid talking about logistics, trim your link in bio, and more

    Avoid talking about logistics, trim your link in bio, and more

    It’s Friday, this is Four the Weekend – four things you can do by Monday that’ll be more productive than hours of scrolling social media. [KEEP READING]

  • STOP SENDING YOUR FANS AWAY FROM YOUR WEBSITE

    Been visiting artists’s website lately, and it’s mind blowing how few sites have any meat. No bio. No backstory. No history. Basically just a link-in-bio page, directing fans to various platforms, where reaching your audience will never get any easier (or cheaper). Not everyone wants to just stream your album, or “consume your content” on… [KEEP READING]

  • EVERYTHING IS YOUR ABOUT PAGE

    No one discovered you because of your About page, or your well written bio. You’re discovered from a piece you wrote, a story you crafted, a video you made, a song you wrote, a photo you posted. Everything you post is your “About page.” Bake in your credentials, your wisdom, your unique viewpoint that only… [KEEP READING]

  • Leave the house if you want to be a superstar

    Leave the house if you want to be a superstar

    1. Make your own Twitter I mentioned recently that you should make your own Twitter, and it’s been fun seeing some subscribers run with the idea: We update our websites because platforms disappear. For instance, Posts was a nice platform for designers and artists and programmers. I found it a few years ago, and discovered some cool art… [KEEP READING]

  • MUSIC SOFTWARE MAKER LOSES YOUTUBE ACCOUNT

    From Create Digital Media: YouTube has disabled the account of plugin developer Sinevibes, citing violations of the platform’s “spam, deceptive practices and scams policy.” There’s no rational reason for that, and it’s the latest chilling example of how severely dominant tech platforms can disrupt businesses. The article goes on to explain how a lot of… [KEEP READING]

  • UPDATE YOUR WEBSITE AS OFTEN AS SOCIAL MEDIA

    UPDATE YOUR WEBSITE AS OFTEN AS SOCIAL MEDIA

    Thank you to Jelly for sponsoring today’s newsletter. Still sharing a single email login for customer service? Time to try out Jelly in 2025! Jelly is a shared inbox with plans starting at $29/month for your whole team, and you can use our special code ESCAPECLUB15 to get 15% off your first year. Recently I… [KEEP READING]

  • MAKE A DAILY FEED ON YOUR WORDPRESS SITE

    I’m getting in the habit now of making sure anything I post on Substack Notes also gets posted to this Daily Feed category, which you can see in action here. [KEEP READING]

  • Make your own Twitter, provide a great night out, and more

    Make your own Twitter, provide a great night out, and more

    Today’s newsletter is sponsored again by Jelly. Instead of sharing an email login for customer support duties, get your team on Jelly, a shared inbox solution with plans starting at $29/month for your whole crew. Use code ESCAPECLUB15 to get 15% off Jelly for your first year. 1. PROVIDE A GREAT NIGHT OUT I found this clip of… [KEEP READING]