YOU NEED THE RIGHT PEOPLE TO SHOW UP

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A photographer I spoke with recently asked a question a lot of creatives ask: why bother with a website when nobody visits?

Here’s my reframe: you don’t need a hundred visitors, you just need two creative directors.

The people who like your photo on Instagram won’t hire you. The creative director who finds your site and sees your work? They can hire you, then you can send you an invoice. That’s the difference between audience and client.

It’s not about volume, it’s about the right people finding you, and your website is where that can actually happen.