Category: TechnologyCategory: Technology
I hosted two “Let’s Break Up 💔 With Gmail” calls last week, and one guest mentioned this as we were wrapping up on Friday:
“This was very helpful if for no other reason than just to know I’m not the only nut in the room.”
It’s such a relief knowing other people are facing the same challenges. That we’re not alone.
Because, at the end of the day, it’s not just about email, but also the lock-in with Google Calendar, collaborative docs, and photo management. This makes a move look harder to manage, and so then we never start.
And we landed on two big points:
- The replacement will never feel “perfect” because Gmail feels so familiar – some of us were beta-users of Gmail back in early 2004!
- Do we want to replace one “all in one” soultion with another? What will some of these companies look like in ten years?
A good place to start? Stop researching and just sign up for a free trial with another email provider like Fastmail or Proton (affiliate links) or Hey. Get a feel for them, because if the vibes are off, you’ll never switch over.
Start small. Switch something like your Netflix account first, then maybe a store account. There’s no need for a big announcement, to tell everybody about your move. Just update your email here and there as you migrate, and leave the critical accounts (like banking, work stuff) for later on.

Kate Ellen talked to us about using a Light Phone. It can’t stream music, and adding your own is clunky. Sometimes friction can lead to real life possibilities:
“I just have been listening to the radio in my car. And the interesting outcome to that is that I’ve gotten to know the local radio stations in my town who are super supportive of local musicians. And through that… now I’m at the point where I’m getting booked for a show, and I’m like, okay, now I have the confidence to actually call this radio station so that I can go on the radio station and promote my music. Which, if I was just listening to Spotify… I just wouldn’t even have had the context of understanding my community.”
An artist can thrive locally; I know several who’ve stepped off the social media hamster wheel and are doing just fine.
When we stop making the phone the central part of our day we begin to realize that the real life possibilities never went away, we just stopped looking for them.

Caroline in the Garden, a musician in Atlanta, recently wrote, “I’m disgusted with myself over my phone use,” saying “my phone usage during this ‘publicity cycle’ was getting to be upwards of 6-7 hours a day.”
They’ve since deleted the social media apps and wrote a new song.
That can happen when we don’t spend all our time on social media.
How grand could we be if we spent 6-7 hours a day on your craft? Or just three? One?
That’s not possible, right?
(more…)Social media platforms make it easy, right?
Easy to sign up! Easy to find your friends! Easy to post a video! One click purchase!
People LOVE “easy” on the internet.
How are we making it easy for our readers with our newsletters? Our websites? Our booking pages?
How many clicks are required to book you?
How many clicks to pre-order your new album or book?
Two people were bewildered by my recent Break Up With Gmail video call.
“What’s wrong with email?”
“I thought you wanted people to get back to email?!”
I’ve got nothing against email, it’s Gmail I’ve got a problem with.
Google harvests too much data, has too much control over what you see (or don’t see), and if you ever get locked out your account, good luck talking to a human to get that sorted out!
Sign up for Fastmail here to save 10% off your first year (affiliate link).

You’re tired of social media, but wondering if there’s life after the newsfeed. That’s exactly what we figure out here – together. 🏳️🌈🏳️⚧️
→ See our upcoming Zoom schedule
Say hello. Ask about working together. Tell me how you’re doing: seth@socialmediaescape.club
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