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TAP INTO YOUR REBELLIOUS CREATIVITY
I loved this point from Michael Gilbride of MAD Records so much I made an audio clip from the What Am I Making Podcast, hosted by Matty C. I’ve been saying this for a minute – use the same magic and creativity that you put into your music and your art and your videos, and… [KEEP READING]
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THE INTERNET IS NO LONGER NEUTRAL TERRAIN
Fom ‘Covert Clicks: The ‘Psyopification’ of the Internet,’ by Social Medium: “The most important realization is that the internet is no longer neutral terrain. It is not just a communication tool; it is an environment designed to shape behavior. The question is not whether you are being influenced—it is whether you recognize how and by… [KEEP READING]
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GROWTH IS MORE THAN NUMBERS
Erin Shetron of FREQUENT CRIERS CLUB (and marketing consultant) wrote about the messiness that sometimes comes with working as a “growth strategist,” and how there’s many ways to develop growth: “I realize that i’m working with a grander definition of “growth.” growth in authenticity, in craft, in honesty, in nuance, in alignment. the question “how… [KEEP READING]
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What signals are you sending?
In middle school I always had the latest issue of BMX Plus, and wore Airwalk shoes that mom ordered for me from the JCPenny catalog. I grew my hair long and wore a Batman cycling cap. I was sending signals, people! So were you. Even right now. Everything we do and how we operate is… [KEEP READING]
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Avoid talking about logistics, trim your link in bio, and more
It’s Friday, this is Four the Weekend – four things you can do by Monday that’ll be more productive than hours of scrolling social media. [KEEP READING]
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STOP SENDING YOUR FANS AWAY FROM YOUR WEBSITE
Been visiting artists’s website lately, and it’s mind blowing how few sites have any meat. No bio. No backstory. No history. Basically just a link-in-bio page, directing fans to various platforms, where reaching your audience will never get any easier (or cheaper). Not everyone wants to just stream your album, or “consume your content” on… [KEEP READING]
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EVERYTHING IS YOUR ABOUT PAGE
No one discovered you because of your About page, or your well written bio. You’re discovered from a piece you wrote, a story you crafted, a video you made, a song you wrote, a photo you posted. Everything you post is your “About page.” Bake in your credentials, your wisdom, your unique viewpoint that only… [KEEP READING]
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Leave the house if you want to be a superstar
1. Make your own Twitter I mentioned recently that you should make your own Twitter, and it’s been fun seeing some subscribers run with the idea: We update our websites because platforms disappear. For instance, Posts was a nice platform for designers and artists and programmers. I found it a few years ago, and discovered some cool art… [KEEP READING]