UNSUBSCRIBERS ARE NOT YOUR PEOPLE

Don’t let the 0.02% of your recent unsubscribes influence what you send to the 99.98% subscribers who chose to stick around.

If you want to send more newsletters, but you’re afraid of upsetting your current subscribers, just do it. I bet most of your audience would love to hear from you more often, and for everyone else? Oh well.

Are you in this to please other people, or to serve your own deep inner desire for joy? Our best work comes when we are in alignment with ourselves, rather than trying to please a tiny fraction of our email list. Let ’em go.

We’re not for everybody, but the people who stick around are your people (for now).