EMAIL GUIDANCE

This is one-on-one help, done over email, at your pace.

No Zooms. No calendar links. No pressure.

You send me your background, some links, and a question or two.

I reply with a thoughtful, practical answer—written the same way I write my newsletter. That first reply is free. No strings, no tricks. Just actual help.

If you like it and want to keep going, you can book five more back-and-forth emails at $100.

I usually reply within 24 hours, Monday through Thursday.

Some feedback I’ve received:

“What you outlined in the email really resonated with me. But more importantly, I can see from little nuggets in there that you really took your time to look into my platform before sending off your email.” C.G.

“You gave me so much value in the first email that I’m still working on implementing all of it.” M.G.

“Thank you so much for your thoughtful and thorough (support)email! It did exactly what I had hoped: provide me with clarity.” A.K.

“Thank you, this is all very clear. I think I’ll pretty much do everything you said in here, it makes sense.” A.A.

“I’m progressing slowly and happily Seth Werkheiser – thanks for giving awesome advice,” Veta Wade

“(Seth) made me realize how important it is to not sell myself short, to respect the work I put in and present it in a way that does it justice,” Nolan Green

“Super helpful feedback … and so generous. Do you really take the time personally to do this depth of research into us/our brand and personalize an email like this? That’s unheard of … I’m super grateful.” B.F.

“Wow this has been so insightful and so tailored to my actual needs.” P.V.


What kinds of things do people ask ME about?

  • I’ve helped people figure out a direction for the newsletter, and making it work without social media.
  • I’ve helped people build their digital home with a website, and understand how that works along with sending a newsletter.
  • I’ve helped people clean up their about pages, and how they talk about their work.
  • I’ve helped people figure out their paid offerings beyond paywalled posts and archives.
  • I’ve helped people understand how to grow via community, without “growth hacks” or paid ads.
  • Cleaning up their inbox (seriously)
  • I’ve helped people break out of the “niche mentality,” to highlight who they really are and attract the readership they want.

You will get useful answers from me, someone who’s been building things online since the mid 90s.

🚫 This is not a drip campaign.

🚫 No canned responses.

🚫 These are not upsells to “higher ticket offerings.”

🚫 This is not a funnel.

🚫 You won’t be added to any marketing email list.

Send me that first email – no risk, no obligation: hey@socialmediaescape.club

* This used to be a 10 day offering, but there’s been confusion about the timing and duration, so I changed this to a number-of-replies-from-me package.