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Give fans a reason to leave social media and subscribe to your newsletter
If you want people from Instagram to subscribe to your Substack, understand that you are competing with an app built by a company with over 60,000 employees. The motivation of Meta employees is to keep you scrolling, engaged, and plugged into their ecosystem of products – Instagram, Facebook, DMs and messages. Your fans on social… [KEEP READING]
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WELCOME EMAILS
Here’s the second clip from Audience Republic, talking about the importance of welcome emails. View this post on Instagram A post shared by Audience Republic (@audience_republic) [KEEP READING]
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Your Marketing Should Be As Unique as Your Art
Artist Louise Stigell says, “just because other businesses (are super annoying, and sales-y, and in people’s face, and really eager) in your inbox does not mean that you have to behave that way.” Many creative folks send boring emails. It’s mullet marketing, and you have my permission to do way better. [KEEP READING]
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RENAMING
I wrote the HEAVY METAL EMAIL newsletter for about two years, but about ten days ago, I renamed it to SOCIAL MEDIA ESCAPE CLUB. That new name came about over the last two years, as I was sending 2-3 emails per week. It started with the SOCIAL MEDIA ESCAPE PLAN, a play on the mighty… [KEEP READING]
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SEND YOUR FANS AN EMAIL, PLEASE
Seven things your band could send to your email list after a big show: 1. Photos of setting up, playing, and hanging out afterwards. 2. A handful of the photos you took with fans, and the super cool people you met backstage, like that guy that wears yellow glasses and writes about heavy metal email… [KEEP READING]
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40% OF THE BANDS PLAYING FURNACE FEST HAVE AN EMAIL LIST
Of the 90 bands playing Furnace Fest later this week…– 46 bands have a website (51%)– 23 bands don’t have a website, but use a “Link In Bio” service (25%)– 36 bands have an email newsletter (40%) Of the 36 bands with a newsletter, just three sent me a solid “Welcome Email,” while the others were plain… [KEEP READING]