This from photographer Tom Bland, sharing a story of local promotion:

We have been leaving small homemade zines in our town’s info booth for the last year.

This week we had some visitors to our art stand who are based in Canada but frequently visit the Berkshires to meet up with family here. They had picked up one of our zines from the info booth last year but not opened it until they got home to Canada. Inside, they found information about our art stand and made a mental note to check it out next time they were in town.

Sure enough, almost a year later they came to the art stand and bought a copy of our First Frost / Final Bloom zine.

I happened to be home so we got to have a great chat. It really solidified for me how seemingly small local marketing ideas like this can stand out as being unique and make a connection with someone who is looking for something different/analog/human.

Social media is alluring because five minutes after you post something, they’ll probably be two likes, and someone left a heart emoji comment. Leaving some small handmade zines in your town’s info booth is a much slower affair, as you lose the near-immediate feedback.

Walking away from that instaneosus feedback loop is a challenge, for sure. But recognizing the mechanics of social media, and how they’re designed to suck you in, is one of the best ways to break up with these platforms.

It doesn’t have to be overnight. None of this is black and white. But putting your life’s work into the hands of companies who only seek to profit from your unpaid labor might not be the best long game to play.

Saturday I reflected on our WHY HAVEN’T YOU STARTED THE THING YET? call (see upcoming calls here), and thought “we need to ask better questions.”

I kept thinking about this during a hike later in the day, then today (Sunday) I typed out a Substack Note from a parking lot:

“Maybe “should I start a newsletter” is the wrong question.

Maybe it’s “should I send a newsletter to the people who like me about the cool stuff I’m doing in hopes that maybe their day will be brighter and maybe they might (GASP) support me with their gracious attention and / or financial means?”

Starting a newsletter, setting up a website, making a YouTube channel – those are just to-do items, grand dreams. But who’s it for? What’s it about? Who does it serve? What’s the intended outcome?

Basic question leads to a vague and cloudy answers, so we must ask better questions to get a better sense of what’s worth starting.

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Join our next “WHY HAVEN’T YOU STARTED THE THING YET?” call, on Monday, July 13 from 9:00 AM – 10:00 AM EDT. Register here, pay what you want starting at $3.

This from Jésabel DC at Config 2026 (this quote at the 1:08 mark):

“Technology wasn’t better in the early 2000s because designers were more ethical or more thoughtful. It was better because they hadn’t yet be handed the business model that rewarded trapping the user.”

She says “in the early 2000s the internet was a place you visited,” and then you went on with your day. I like to say that I just want to visit the internet, I don’t want to live there.

I was asked recently on a podcast interview what I’m running from in regards to social media, and I’m not sure I gave the best answer but I’m still thinking about it (which is why we appear on podcasts and face questions we’ve never been asked before in real time).

But I guess I’m running from one thing – the idea the social media is neutral, when it’s in fact user-hostile, designed and built by people with multiple vacation homes ensuring I spend hours everyday scrolling, engaging, and filling my head with every last drop of drama, turmoil, atrocity, and outrage.

That’s what I’m running from, I suppose. As Jésabel DC says, I am running from “the business model that (rewards) trapping the user.”

From Seth Godin, on how being a bad boss to ourselves can limit our potential.

When we have the world’s worst boss, it’s no surprise that our work isn’t filling us with anything. The talk inside our head — the story we’re telling ourselves — undermines all of it.

We can find a friend or a group, start a circle, to change the way our boss talks to us. Because if there was a boss like that in the real world, you would never work for them. And you shouldn’t work for yourself if you’re undermining yourself that way.

Echoing Priya Parker, of course, this leans towards group help, instead of “self help.”

You can read all the Seth Godin (or Mel Robins) books in the world, but the breakthroughs and the magic happen in a group, with like minded people, where you can be safe and vulnerable and care for one another.

It’s risky, which is why so many people scoff at the idea. But then again, that’s exactly what a horrible boss would tell you.

In our “WHY HAVEN’T YOU STARTED THE THING YET?” Escape Pod video call last week, a common thread is the question of “do I want to do this, or is it just thing I SHOULD do?”

“Should I start a newsletter?”
“Should I update my website?”

We need to ask better questions.

Who is this for? Who does it serve?

Asking “would the people who enjoy my work like to know about my art show next month?”
“Would the people who might hire me like to have current online portfolio to look at and a clear way to contact me?”

Start with clarity, then start.

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Join our next “WHY HAVEN’T YOU STARTED THE THING YET?” call, on Monday, July 13 from 9:00 AM – 10:00 AM EDT. Register here, pay what you want starting at $3.

Emma Gannon, in a piece titled “My honest thoughts about Substack,” wrote about being on a panel at SXSW London last year:

“I was asked a question about ‘growth’. I said I was more interested in maintaining what I have. The audience looked disappointed. They wanted me to say something about growth. They wanted hard growth statistics, a neat formula for selling to advertisers. I had no tips or hacks, apart from: I write a lot.”

Sure, you could be all, “that’s easy for Emma Gannon to say, she already has 80,000 subscribers!”

But she got there by paying attention to those first 10, 100, 1000. You aren’t gifted 80,000 subscribers without first feeling what it’s like writing to 8,000 people. There are mistakes you make and lessons you learn on your way to 10,000. I think she’s been at this for like 15 years, too. Come on, people. This takes time.

The allure is growth, of course. The rush of 100 new subscribers is real! It’s sexy! But maybe it’s a better use of your time to maintain what you have.

I dare you to write a personal email to one of your people. Not a marketing email, or an invite to an event, but a genuine note. A follow up from a conversation you had a month ago. Or kudos for a job well done.

Maintain what you have, or you might not have it for long.

I left NYC on July 31, 2010 on my single speed bike with my laptop and a few belongings in my messenger bag. On that day I rode from Brooklyn, up to the George Washington Bridge, then down to Rutherford, NJ, some 27 miles or so.

There was a time of planning, researching, and asking questions, but then my lease was ending and I had a job I could do remotely, so I just got rid of all my stuff and hit the road. I did this for about two years before heading home when my mom got sick.

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I use Luma to manage our weekly Escape Pod Zoom calls. Recently, me and some other people have had problems with some of the links in their reminder emails. We’d click, and the page would time out.

Turns out Luma recently switched their short links from o.lu.ma to luma.link, and my wireless router software (Plume) started blocking this new short link, and I didn’t even know!

After a few emails back and forth with Luma, they got me looking in the right direction and it’s fixed, so major high fives to them! I’ve been using Luma since I started hosting my own Zoom calls back in 2023, and I think they’re fantastic.