Category: CommunityCategory: Community

Finding your people is about signals, it’s about risk, it’s about trying something without knowing how the finish product shows up.

Posting on social media will get you near instant feedback, like eating a cookie. In the moment it’s great, but not a great long term strategy.

So Jen Mayer | Makeist of Zinestack and I collaborated on this EXIT ≠ DELETE zine. The photos here the deluxe version, and you can grab a digital copy to print at home from Jen’s Five on Friday post here.

We met awhile ago on Substack, via Notes probably and some Escape Pod Zoom calls, and we started working together on this zine project in June of 2025.

So really, finding your people, and then sometimes doing things with your people, can take a minute. And “finding your people” never ends. Today’s people might not be next year’s people, because you’re always growing and changing, just like everyone else!

WHAT’S THIS HAVE TO DO WITH SOCIAL MEDIA ESCAPE CLUB?

“Deleting the app is the start,” as I mention in our EXIT ≠ DELETE zine. We’re leaving, but we’re entering into something else, which is why I stress the whole “find your people” thing. If you’re trying to get away from social media, it makes sense to hang around other people who think the same thing. The journey isn’t fast or clear, but it just makes sense to go along with others.

So while this week our Escape Pod Zoom call wasn’t “how to get 1000 new subscribers” or “get my Instagram followers to go paid on Substack,” well… we’re just a bunch of artsy, creative weirdos who like the adventure of breaking up with big tech, spending less time on socials, and oh yeah – doing stuff.

I don’t promise results. There’s no map. And I don’t have all the answers. But we get where we wanna go together, so if that sounds fun, come along for the ride.

Doing things in person, guesting on a podcast, going live – these are things with other people, and it’s sort of the foundation of everything, and it can be terrifying.

Underneath that is tension. As Seth Godin says, “this might not work.”

Why bother going to an open mic night when you can just post something on social media and get 39 likes?

Why gather with other creative people when a vertical video might get 10,000 views?

I think about it like this – imagine if you were in a group chat with Hayley Williams. Right? Or whatever other artist you admire, imagine you got to swap messages with them throughout the week.

The other people in all of this isn’t just for the opportunities is might present, but also in helping build the belief that you belong. That you matter, that the art you make matters, that your ideas and dreams aren’t ridiculous.

Michael Gilbride and I spoke about this a bunch yesterday, about community and IRL gatherings.

Neither of us have all the answers, but when get together with other people we get closer to figuring it out.

Social Media Escape Club isn’t a step by step guide to 10x your revenue without posting reels, it’s a journey with other creative individuals who want to feel better about how they spend their time.

Everything I write and share is from conversations and experiences with real life people making their escape in their own way.

1. People are ditching Goodreads in creative ways, both analog and digital.
2. Nicole Kelner made the Unplug OS app, which “locks your distracting apps… the only way to unlock them is to plug in your phone.”
3. Tracy Stewart left Google Workspace for Infomaniak. I started using cDox (thanks, Bagel) in place of Google Docs and Sheets for my own projects.
4. I’ll be talking with Michael Gilbride on Tues, Sept 22 at 3pm EDT to talk about how musicians can break away from social media platforms and stop playing games with Spotify. Register here via Luma to get a reminder, or just be on Substack at that time.
5. How do you find stuff without being on social media? Deanna Seymour made a bulletin board of upcoming events with people in her orbit. Imagine if we all shared all the cool things our friends are doing?
6. Bookmark this one: Obscure & niche digital resources I use for inspiration, case studies, mood-board building and more from Maria Izvestkina.

Just the fact that we have to ask “is this real?” 10 times a day is a major indicator that things have changed a bit over the years, and also everything costing 40% more than it did 12 minutes ago.

The world is different, folks. You’re doing the best you can.

Some people are buying CDs in 2026 and taking photos on film cameras that were made in the 80s. Some people are setting up tiny video rental libraries.

Some people are setting up static websites, making zines, and starting their own publishing companies.

Not everyone is going down this path, but some people are. You’re not trying to reach everybody, so the work you’re doing and the tools you’re using don’t need to look like what everyone else is using.

If you’ve set up an account on Shopify and ran away in terror, you’re not alone.

I don’t wanna build segments, or drip campaigns.

If you’ve tried to “go live” or make vertical content for social media platforms, you know the feeling of “this isn’t for me,” and that’s okay.

It’s a big world out there, and you don’t need everyone, you just need some people.

Part of breaking up with Google becomes abstract. Sure, you can say you’re not going to use Google Search anymore, but what about SEO?! How will people find your site if you don’t optimize your website for the random search traffic that the biggest search engine might send your way?

I’m not trying to get everyone on my Escape Pod Zoom calls. I’m trying to keep the people who keep showing up – those are my people! So I try to recognize where conversations are going, or themes that keep coming up. Those become future blog posts, or sometimes future Escape Pod Zoom calls.

Think less about reaching everyone, and think about reaching one specific person. Literally.

For your next post, don’t write for everyone. Instead, write to one specific person who might need it, and then send it to them directly a few days later.