RE-USE SOCIAL PHOTOS IN YOUR NEXT NEWSLETTER

It’s almost summer, and who wants to spend more time on their computer? This is why I’ve been shouting about re-using the stuff you post on socials for your newsletters.

Not everyone who follows you on social media will see every post. Hell, people who subscribe to your email newsletter won’t open every email, either.

Re-purposing the content you’ve already posted (on socials) means less time thinking about your next email newsletter, and gives you a jump on the creative process.

When I talk about re-purposing live action shots from social media in your newsletter, this email campaign from Pupil Slicer is exactly what I’m talking about.

I’m assuming those pics were posted on socials, but hey, how many live shots do bands post every week on socials?! A TON! Put ‘em in an email with your next tour announcement!

This email campaign from BATZION makes great use of product shots from their Bandcamp, combined with a fun mix of behind the scenes photos, which look like images you’d see on social media, right?

Why spend several hours a day on socials when you could just send out a newsletter?

Social media has conditioned us that if we’re not on their app several hours a day promoting our work, then we’ll get left in the dust.

Remember, people get paid lots of money to keep you on their platform. They are incentivized to show you LIKES and BEEPS and REPLIES, all while throttling who actually sees your posts.

Maybe just spend one hour a day on socials.

Then send an email once a week using the things you posted on social media throughout the week.

When you’re done, get outside for a walk, a dip in a creek, make some tea, or go out for ice cream!