Category: ReplayCategory: Replay

From a Substack Live I did on Sunday, Nov 30th. Welcome to a very serious intellectual exercise, where I open postcards on the internet.

Okay, yes… it’s a live “unboxing,” but really it’s a peek into how Noah Kalina treats his Patreon supporters, and why his whole setup is basically a masterclass in how to make the internet work for you instead of draining your soul.

We use Noah’s approach as a launchpad to talk about other questions from creative people, like selling online with Gumroad or Big Cartel. And then we get into how a beginner can spin up a clean, one-page CV site with Carrd or Notion.

Stuff we covered from a recent Office Hour Substack Live:

• The “boring stuff” that actually moves your career, like emailing people, following up, doing the unsexy work that compounds.

• Stop worshipping social platforms. Algorithmic reach is terrible, 90% of your audience doesn’t see your posts, email beats everything. RSS is even better.

• Audience-building for musicians. Embed your music, play live, collect emails in person, nurture your actual fans, don’t drive traffic to Spotify or YouTube.

• Let people pay you in multiple ways. Use Patreon, Ko-fi, PayPal, Stripe links; don’t make anyone jump through hoops to support you.

• Local, in-person proof builds trust — photos of real events, showing up in the world, and letting that strengthen the online side of your work.

This is a recording of a Substack Live I did on Sunday, July 6, 2025, edited down a bit. This is mostly based off a piece from Pixel Envy called “Pressure on Substack.”

“(Substack) is still another platform hosted elsewhere. It simplifies the process for writers, podcasters, video creators, and others to publish their work for money. But their stuff is still made available at the mercy of software they do not control…”

I talk about my buddy Tom who is my “WordPress guy.” He runs I Heart Blank, so get in touch with him if you need WordPress installed with reliable hosting, and maybe some set up help. He’s solid.

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Big thanks to my friend and owner of I Heart Blank, Tom DuHamel everyone! Tom talks about different WordPress systems, SEO, calendar plugins, ADA accessibility and lots more.

Come to our next co-work, Tues June 3rd from 9am-11am. Register here: https://lu.ma/7t5k37r6

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Tired of shouting into the void? In this live workshop, we dive deep into practical, no-fluff strategies for actually getting people to pay attention to the amazing stuff you’re making—without sounding like a pushy salesperson.

We cover:
• Why “I just released a thing!” isn’t enough
• How to let your work do the talking (yes, even without a big following)
• Easy ways to reshare old posts that still hit
• Embedding your media so people actually consume it
• What to say instead of “Sorry I haven’t posted in a while…”

It’s all about creating smarter, more human ways to promote your art, writing, music, or projects—especially on platforms like Substack, where your words matter.

Whether you’re a photographer, musician, writer, or curator—this is for you.