Category: LifeCategory: Life

I saw someone marketing their music production services in text, outlining the discount, the expiration of the offer, and who might be interested.

No evidence, just details.

Their website showed the albums they worked, a display of musicians who trusted them with their art, their vision.

That’s evidence.

Along the same line are folks who offer 1:1 coaching calls, which is something that’s built on trust. It’s hard enough to get on a Zoom call with someone you know, right?

That’s why I put a video on my 1:1 booking page, and I tell clients to do the same.

Show evidence of how you talk. Your cadence. Your tone. Make it wonderfully obvious that you’re someone they can trust enough to hit “book a call.”

You don’t need more details, you need more evidence.

An email showed up with a photograph of a moose, sent to me and three other smart, talented, whimsical folks. The subject line was “moose mail.”

It’s been a month of occasional life updates, venting, supporting. The whole time we’re like, “what is this?”

Maybe community doesn’t need to be on a platform, or require another login and password. Maybe community can show up in our inbox. Maybe it can’t scale to 8 people or 12 or 100, and that’s okay.

What if scale wasn’t just measured in numbers or reach, but rather depth, trust, and good vibes?

How does community gather without a platform, without a feed, without notifications? I think we know already know the answer, but the Unholy Trinity has done a good job of making us forget.

The biggest thing about getting away from social media and staring at our phone is remembering that things weren’t always like this.

The iPhone was launched in 2007, not even a decade ago, and we’re exhausted.

This new behavior came about by major companies (the unholy trinity) spending billions of dollars to instill the belief that we must be connected with everyone at all times.

“I need more subscribers” season is over.

Maybe now it’s Embrace What Exists season. Or Time to Celebrate Who’s Here.

The season of “more subscribers” will come around again, for sure. But today—right now—there are wonderful people already in our life and creative orbit. Maybe this can be a season (or even just a week) of honoring what already exists.

Perhaps this is a time of undoing, ridding ourselves of complex processes and systems.

This from Yancey Strickler:

“THE LONG GAME IS ABOUT CONFIDENCE. YOU HAVE TO WILLINGLY LIVE IN A TRUTH THAT’S NOT CERTAIN, YET OPERATE WITH THE FAITH THAT IT WILL BE. A CONSTANT PRESSURE YOU MUST BEFRIEND/TOLERATE.”

Having the confidence that I don’t need to back up every single post, file, or image from the last 20+ years. Confidence is cancelling Adobe and just figuring it out. Confidence is deleting social media profiles and having the faith that it will be okay (it will).

I have no confidence that the Unholy Trinity, that a new app, gadget, or system will come along and give us the answer. Their interest is self-interest, and they’ll continue to string us along if we let them.

Instead, my confidence is with fellow creative folk, even if the directions are a little messy and the path looks weird.