SOCIAL MEDIA LIKES WHEN YOU STAY HOME

If you’re posting updates on Twitter exclusively, well, not all your fans are on Twitter.

Not all your fans are on Instagram.

Not all your fans spends three hours a night scrolling TikTok.

Lots of your fans check email, though.

• Prospective employers email them when they get the job.
• Banks email them when the direct deposit clears.
• Merch companies send them tracking info when their vinyl ships.
• Ticket companies email them receipts to your shows.

Everyone’s checking email.

Remember, social media employees want to stay employed. They get raises and promotions by keeping you on their platforms.

Writes Sara Eckel:

“Social media companies don’t want you to go out and have fun with your friends—they want you to look at pictures of your friends having fun without you.”

I remember a conversation I had with a show promoter years ago. They weren’t able to reach everybody with their Facebook Events like they used to, and they wanted my advice.

I told them to start an email list. Our phone call ended soon after.

Meanwhile, Sprout Social (one of the biggest social media management platforms out there) has said “brands see a median engagement rate of 0.064% across all industries” on Facebook.

Not even 1%, hell, not even 0.1%.

That’s 0.064% that can be bothered to click “LIKE.”

So yes, you can say “I’m just gonna stick to posting on Twitter and Facebook, show up or don’t.”

But think of who can’t even show up because they don’t have an account on either platform.

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