Category: WebsitesCategory: Websites

Here’s a new video drop I made for Sean King O’Grady from their Substack Note, but figured it might be helpful for other folks.

1. Double check all the links in your profiles

On your profile (Substack, socials, whatever), this person has a website URL listed. On desktop, you can click it and it works — but on mobile, it doesn’t. In this case edit your Substack profile and add that link as an external website so it works everywhere.

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2. Should You Start a Separate Newsletter?

If early on in the process, no, I wouldn’t. Put all your effort into your main newsletter and get as many people on that as possible. Tell people there about whatever else you’re doing and selling. Once you’ve made some sales, you’ll have email addresses of people who bought from you — that can become your second email list.

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3. Should Your Newsletter Have a “Name?”

You’re the artist — trust your gut. If your name works, your name works. The success you see from others doing it differently isn’t your path. You’ve done great work so far — keep doing it your way. People who care about what you’re doing will sign up and stick around, no matter what it’s called.

Two things of note from our June 27th Escape Pod Zoom call.

Don’t niche too much. Or rather, don’t make two seperate newsletters, two separate Substacks, two separate websites – especially at the start. Show up fully as you first, before you go chopping yourself up into all these little pieces.

Then also, if you’re starting to move your Substack archive to your own website (just in case, ahhhh), take your time. It’s hard work moving everything over manually, and reformatting images, and cleaning up links. Find a pace that works for you.

◼️ Become a member of Social Media Escape Club to be a part of discussions like this every week!

Put something new on your website this weekend, and link it in your next newsletter.

Your newsletter isn’t your permanent address, it’s a delivery truck. Build an archive of work on your website and link to your stuff from your newsletter!

Camilla Wickman has a new album ‘Red Rock, Seal Skin‘ coming out August 22, 2025.

In this interview you’ll hear how Camilla started making frequent social media posts to promote their upcoming album, which felt out of alignment.

“There’s been a long period over the winter and early spring where I was just like, what now? You know, what does it look like to kind of try and play the long game, or just be authentic? And I think there was a minute there where I was like, maybe I just quit music.”

Thankfully there was enough goodness around to keep moving forward.

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Life should inform the writing on your website, your newsletter, your creative output.

This from Lyly Dhommar, from a recent Email Guidance exchange.

Uncle Seth aka Lord of Social media escape club, confirmed that yes, connections and actions in the real world are the way I should live now. Then, I’ll write about them if something happens, not the other way around.

Do all the things. Go to the shows. The art openings. The ice cream stands. The hikes. The book shops. Live in the world as much as you can withstand, read, draw, dance, and dream.

Then, when it’s time to write your newsletter, you’ll have a rich life to pull from.