WHAT’S THE PLAN?

Punk Planet founder Dan Sinker wrote this and it couldn’t be any more vital.

WHAT’S YOUR SOCIAL MEDIA ESCAPE PLAN?

Here’s a very basic plan.

Set up a landing page for your email list (like Prosthetic Records did here, using Mailchimp). It’s not hard.

Next, Tweet about it.

Imagine you have 10,000 Twitter followers, and you know around 10% of those people see your Tweet. That’s 1,000 people.

Then imagine 5% of those people click to subscribe to your email newsletter. That’s 50 people.

That’d be 50 people that you could reach directly when you’ve got something new to announce.

Now say 5% of those 50 people buy something from you for $20. Let’s round up, it’s three people.

That’s $60.

And that’s if you post “join my email list” once and never do it again.

But you should at least schedule some Tweets to let people know they can sign up to stay in touch.

Yeah, I know, 50 people is smaller than 10,000. But it took you half a decade to get to 10,000, so it’s going to take a minute. Develop a strategy and you can someday get 10-20% of that audience subscribed to your email list.

Then you can reach this audience whenever you have a new release, a product, tour announcement, or new video.

But you gotta get creative.“‘Sign up for updates’ is for department stores and car dealerships.”

It’s boring as shit, so I gave you a few ideas how to accelerate your Social Media Escape Plan

Your FOUR THE WEEKEND tasks this weekend:

1. Start an email list if you haven’t already. Check out my Resources page for help with that.
2. Set up a Link In Bio service, and then try mentioning (not linking) that in your posts. See what happens.
3. Read how Linda Bloomfield got around 1,800 people to sign up for her email list with just one tweet. See how Elder announced their email list, too.
4. Valentines Day is just 45 days away. What’s your plan?

ANTISOCIAL

A vulgar display of social media hostility.

Grab a fistful of cookies and doom spiral with the multitude of “social media trends in 2023” articles, with missives like “YouTube Shorts Takes Off,” “Budgets on the line as bosses demand social receipts,” and “First steps into the metaverse.” Good luck!