NO ONE KNOWS
If even Google has to start a TV commercial by asking “did you know Google makes a phone,” you need to hype your own work a LOT MORE.
(the Google commercial I embedded here from YouTube is offline)
This from a little company called Google:
Revenue: 257.6 billion USD (2021)
Number of employees: 186,779 (2022)
Do most of your fans know you have a new album? Do they know you have an online store? That you have an email newsletter?
Hell no, they don’t.
Statistically speaking, NO ONE knows what you’re doing.
Yes, I wrote about this in August, but I’ll put it here again because I know not everyone read it:
Right now you have fans that don’t know everything you’ve done.
Hell, you have fans that don’t know what you did last month because not everyone sees your social media posts, and not everyone opens every single email you send.
Like, you’re literally going to meet a metalhead this holiday season that still hasn’t heard the new Metallica track.
Since releasing their video for ‘Lux Æterna’ on Monday, November 28th Metallica has not taken their foot off the gas:
Twitter posts: 17
Instagram posts: 18
Facebook posts: 19
That’s over 50 posts since MONDAY.
Have you posted 50 times in the last month?
This goes for your new album, shop updates, and getting people to sign up for your email list – no one sees anything, so keep posting.
“But Seth,” you cry, “Metallica has a team behind them!”
They do, yes, but that no reason why you can’t post ten times in a week when you’ve got something new to promote.
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