SUBSTACK ENGAGEMENT IS SOCIAL MEDIA THEATER
Substack began as a place to send newsletters to email subscribers.
Substack has since become its own bustling social media space, complete with the communal unease and tension of trying to “win” on the platform. This gets people complaining about a lack of likes or comments on their posts.
We have to remember, though, that not everybody reads newsletters in the Substack app, or on the Substack website, which is the only place to “like” a post or leave a comment.
To do either, readers must visit the Substack website or open the Substack app, a platform optimized to increase paid memberships, whether yours or someone else’s publication.
Substack needs eyeballs, and every writer sending a newsletter is how they get ’em.
💬 Questions or thoughts? Send me an email!
If you've been trying to figure out your email strategy for months, or you started a newsletter but it's not growing, or you're not sure what to even send people, I offer Email Guidance; here’s how it works and how to book.
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I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
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Trying to figure out your email strategy, grow without social media, maybe not sure what to send to people? I’ve got Email Guidance spots open, and here’s how it works and how to book.
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Email me: seth@socialmediaescape.club
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