YOUR WORK IS A BEACON

From a recent Email Guidance exchange, helping someone clarify what their paid offering actually is. What’s the thing they want to put into the world and invite people to support?

The big thing I feel with a lot of us creative people is we think we have this OFFER than people will want, and if we just word it the right way, or promote it enough, people will flock to it and pay us for it. Even if we’re good at it! We can do this stuff, hire me!

What I’ve found is instead leaning into the thing that’s ridiculously easy for us that could be the beacon that shines for the right sort of people that need what we offer.

Rather than turn ourselves into round pegs to fit into square holes, what if we doubled down on what comes natural?

I believe when we work from a space of almost supernatural flow we’re bound to attract the right sort of clients, co-conspirators, and allies.