DIRECT CONTENT REACHES DIRECTLY
This from Matthew Ferrara:
Imagine if you produced direct content as frequently as you produce social media content. But rather than 1% or 10% of people seeing it, it gets received by 100% of your audience. Got your attention?
Do you keep making Reels that 95% of your audience won’t see?
Or just email 10 people and reach all 10 of them?
Emailing 10 people means your might get rejected 10 times. That means making Reels is safer, because we know they’ll largely go unnoticed, but we still did “the right thing” according to mass marketing gurus.
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