Send your fans on adventures and see who makes it back alive
I got a newsletter awhile back from a talented musician, and they casually mentioned they’ve got new music available, but if you want to hear it you need to reply to the email.
In one our Escape Pod Zoom calls someone mentioned how they leave “easter eggs” in their newsletters, usually a phrase that someone needs to include when they reply.
Parker Gates sent me this link (it’s an Instagram link, sorry!) about artist Jon Bellion and how he sent his fans to websites without linking to them (they had to type them into a browser from a screen shot), used message boards, and sent out music via WeTransfer.
Don’t just wonder who your biggest fans are – send them on adventures and see who makes it back alive.
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I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
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