Stop begging for more traffic when your home base is a train wreck

Published On: January 6, 2026Categories: Email Guidance, Marketing, Websites

Before seeking more (subscribers, audience, fans), seek flow. This is something I bring up a lot through my Email Guidance offering.

Is your website set up in a way that pulls people in? Or is it a bunch of links to third party platforms that seek only to monetize and collect data from your fans?

Does your sales page include comforting and informative videos about what you offer? Or do you only post those sorts of videos on Instagram for just 3% of your followers to see?

Does your store have more than one item (this one from Laura Kidd 💌 Penfriend) in stock?

We want to expand and grow our audience, but stepping back and making subtle changes to our current operations might be a better place to start.

💬 Questions or thoughts? Send me an email!

If you've been trying to figure out your email strategy for months, or you started a newsletter but it's not growing, or you're not sure what to even send people, I offer Email Guidance; here’s how it works and how to book.

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Seth on the phone

I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️‍🌈🏳️‍⚧️

Join us — start a 30 membership and hop on our next Zoom call meeting!

Trying to figure out your email strategy, grow without social media, maybe not sure what to send to people? I’ve got Email Guidance spots open, and here’s how it works and how to book.

Prefer a focused conversation instead? Book a 1:1 call and we’ll dig into your work together.

Email me: seth@socialmediaescape.club

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