WE MEET WHO WE MEET

I wrote that we spent years putting our best “content” onto social media platforms, and wonder why no one visits our websites anymore, to which Matt replied:

I keep finding my way back to your site because this premise is so enticing. What do you think are the best “top of funnel” strategies for growth if someone really wants to embrace the your name dot com lifestyle? I’m doing music, so I could imagine focusing more on live shows and pen/paper email list sign ups. But then I wouldn’t have met you!

To think of all the people I haven’t met, because I’m not on TikTok, right?

Or because I didn’t go to that local event last Tuesday!

I’ve met some great people on Twitter. Could I have met more great people if I had stayed? Sure, but at what cost?

Would juggling multiple social media accounts over the last few years have helped me become the Seth that I am today?

No way.

What if instead of hoping for favor with the algorithms to achieve more awareness we embrace the serendipity? The realness?

What if less is more? What is enough?