BEING YOURSELF IS STILL BRANDING
This is not meant as hard and fast advice, but something to chew on:
Be yourself, and don’t confuse the market.
The simpler and more direct I can make my branding, the more genuine it will feel. Ultimately all I need to do is be true to myself (sometimes this is hard to do though!).
Read more: https://tomcritchlow.com/2016/08/01/brand
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