Our work doesn’t need perfect duplications on multiple sites and platforms, our work needs to have a place where the final version resides.

As Professor Pizza said years ago on one of our first Zoom calls, “Stop giving your best work to social media.”

Everything is a billboard – your YouTube descriptions, your email footers, your newsletters, even what you say when the podcast interviewer asks “where can people find you online?”

Don’t rattle off the 3-5 social media platforms – those are places where you can’t reach all of your fans when you post something!

And sure – those social media profiles are exciting because you update them 12 times a day.

But imagine if you spent the same amount of time updating your website rather than uploading free content to a social media platform so your fans… can just stay on a social media platform (and not see all your posts).

Next year is always right around the corner, and it will never get any easier to reach your existing fans on social media. Time to set up a website and send out some good email newsletters.