YOU PROBABLY HAVE 1,000 THINGS TO PUT ON YOUR WEBSITE

Q. SETH, WHAT DO I EVEN PUT ON MY WEBSITE?

A. Think of the 1,000 posts you’ve put on social media over the last decade. That. That’s what you’ll put on your site.

Those links you send to friends via text? Yeah, put them on your site and write about ‘em. Same with YouTube videos and albums you find on Bandcamp and Spotify.

All those “image assets” you posted on Instagram that 95% of your fans didn’t even see? Put those on your website.

The interviews, and bits of press you’ve gotten? Put them on your website.

Your videos can still reside on YouTube. But they can also sit on your website, surrounded by behind-the-scenes photos and stories about the shoot (and buttons to buy your things).

Stop shoveling all our best work onto platforms you don’t own and then wonder why no one visits your website.