In today’s Mini Escape Pod Zoom call, a member was talking about leading virtual co-working sessions. They had a sales page set up with their Square Space site, and (to avoid having to upgrade their Square Space plan) they linked out to Gumroad for payments.

They had an email list of 700 people, which is a great place to start! I suggested they also reach out to some people personally, too, since not everyone reads every newsletter, and it’s good to just directly invite people to things you’re starting (I did this initially with my Escape Pod Zoom calls back in 2023).

They brought up maybe paying for some classified ads. Spots that are relatively cheap via assorted email newsletters, and usually a good “customer fit” for this sort of thing.

The only thing I cautioned was to figure out their own invite / newsletter flow first.

Figure out how to get a few people to go through their paid process first. Get a few customers into the flow first, and make sure things are moving smoothly before injecting any paid traffic into the system.

The last thing you want to do is spend money on a “leaky” sales process.

UPDATE 8/14/2025: Just wanna stress that there’s a lot of talk about funnels, and paid ads, and “driving traffic” on the internet, especially wrapped about making sales. That’s sort of what I’m talking about, but at a much slower level. We don’t need to “drive” 1,000 people to our sales pages right away. Heck, if we get 10 people to click over, that’s great. And that’s what I’m talking about here. Get 10 people to your sales page. Maybe two sign up. Hey, that’s a 20% conversion rate, and in internet terms, that’s good. Sure, you’ll learn more from 100 people to visit, but start with 10. Be content with learning on a monthly schedule, not an hourly one.