MORE SHOW, LESS COMMERCIAL
Rachel Karten speaks with the little joy coffee shop, focusing on their social media strategy, but I think the main point applies to how all of us talk about our work, despite which medium we use.
RK: What advice would you give to a local business that is trying to find success on social media?
CL: Social media is replacing television. And just like in television, there’s the shows you tune-in to watch and there’s the commercials you suffer through. Stop making commercials. Be the show.
Did you see it? “Stop making commercials. Be the show.”
One of the longest running TV shows isn’t about the contents of storage containers, it’s about the stories that weave around them.
Telling people that we have a show coming up is a commercial.
Planning, booking, the travels, the build up, talking to fans, borrowing gear, making the flyer for the show – that’s the story.
We don’t need to start making videos, we need to tell better stories.
💬 Questions or thoughts? Send me an email.
☕ Support this work, buy me a coffee.
We get so much work done during our two hour virtual co-work session. Free to join, every Tuesday at 12pm EST. Find the latest schedule here.
Scared to leave social media? Not sure how you'd survive without it? Join us, Saturdays at 12pm EST, and talk with other creative folks on the same journey. Find our latest schedule here.
READ MORE POSTS ABOUT:
I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
Join us — start a 30 day membership and hop on our next Zoom call meeting!
Email me: seth@socialmediaescape.club
Subscribe via RSS