MAKE SOMETHING REMARKABLE

Here’s a bit from my interview with Rusty Pilgrim:

Q. I have to be honest —my opinion of marketing is pretty close to that old Bill Hicks joke where he says, “Are there any marketing people here? You? Great. Kill yourself. Seriously —kill yourself.” That’s more or less how I’ve always felt.

But your approach is completely different. In fact, it’s so different that I wouldn’t even call it marketing. Was there a specific moment or event that led you to take this path?

A. Lots of Seth Godin books, starting with Purple Cow. Make something remarkable, and people will make remarks. It five people like it, maybe they tell five more. If they don’t, start again. Either re-work everything, or play to the crowd, or double down and find the right five people who might enjoy what you’re doing.

Not everyone is going to love what we do, and that’s okay. Even the most famous people on the internet are complete unknowns to most of the world. So to me it’s all about making a thing that you can make, making friends, having fun, building community. If that leads to paying some bills, great. If not, at least you’ve enriched the lives of those around you.