IT TAKES ONE PERSON TO CHANGE EVERYTHING

“You don’t need to reach a million people all the time. You don’t need to reach a thousand people all the time… one person can do it.”

This video centers on a simple but easily forgotten idea: impact doesn’t come from scale first—it comes from attention landing in the right place.

After talking with a longtime musician who quietly kept sending extreme metal records to college radio, the result surprised him. Once a station latched on, everything changed: “now instead of playing to old dudes with their arms crossed we’re playing to young kids who are going crazy.”

The lesson is this: “just because a thousand people didn’t see your thing, maybe one person that someday can do something with that is the person that you need to constantly be putting that in front of.”

You won’t always know who they are, but that’s why you keep going.