Give yourself a break; you’re just one person.

From ‘Publishers move past seeing social media platforms as traffic drivers,’ over at Digiday:

“The Washington Post has about 16 people on its social team, which is split into two sub teams: its Instagram team and its ‘core social’ team, which focuses on all the other platforms.”

Maybe you don’t need 16 people, but you could probably use one full time person doing your socials, right?

This morning Embedded sent out ‘Promotional labor,’ which is well worth the read.

Over the past five years, social media platforms have demanded more and more work from their users in order fulfill the promise of keeping connected. If you want your followers to see you on Instagram, you can’t just post a picture, you have to make a video. And if you want them to see the video, you need to produce, shoot, and edit it with some level of skill. And even then, if you’re not catering to a specific trend, the video still might flop—so you try again, and add “comment five times, go live for five minutes” to your growing list of unpaid tasks required for the basic privilege of being seen. 

More work for the chance of reaching your audience sounds horrible, and not a great investment.

Get your social media audience on your email list while you still can. Here’s a very basic plan on how to do that.

Go easy on yourself. You’re just one person, and your magic is probably mostly wrapped up in the main thing you do, like making art, playing bass, or releasing records.

That’s why you have a fanbase in the first place.