YOU’RE PROBABLY NOT DOING EMAIL WRONG

Some takeaways from today’s ALL EMAIL SERVICE PROVIDERS SUCK Focus Pod, where ten of us got together on a Zoom call and talked about our experiences with multiple email tools like Mailchimp, MailerLite, Squarespace, and more.

1. No one is really “doing email wrong.” A lot of people talking about their setups made it clear that the communal frustration is real. So many platforms, so many quirks, all with the usual pain points.
2. Platform vibes, not feature lists. The back and forth gave us more insight than a comparison chart or watching 12 more YouTube videos. Adult content restrictions, WordPress file upload weirdness, support loops that go nowhere, analytic blind spots… all these things come to light when get together and compare notes in real time.
3. Growth stories sound very different when told out loud. Viral posts, recommendation engines, and big numbers looked way less awesome once folks shared what actually happened afterwards, which was usually low engagement, zero paid conversions, and high churn. This felt good as it helped recalibrate what “big growth” really means.
4. Simplicity wins (for lots of different reasons). Some folks valued simple tools because they reduce tinkering and messing around with designs. Others because they reduce anxiety. Hearing those reasons side by side helped people name what they actually need from a platform, not what they think they should want.

This was a group of smart people thinking out loud together, testing assumptions, talking trash, and helping each other feel less alone in all the messy decisions we’re trying to make.

This sort of collective sense-making doesn’t translate in a recap post like this – you sort of had to be there, so consider becoming a member today!