VIRALITY AIN’T VALUE
From Clarissa We, who wrote “Made in Taiwan, Recipes and Stories from the Island Nation (A Cookbook),” which “earned out in two years and has sold far more copies than I have social media followers.”
“Don’t confuse virality with value. Follower counts are just noise. Quality is what actually sells.“
We don’t exist in a meritocracy. The best stuff doesn’t always “win.” But as they say, you don’t need to outrun a bear, you just need to outrun your friends.
You don’t need to be the best in the world, you need to be the best for 10 people, then 100, then maybe a 1000. Your mileage will vary.
But we’re not gonna win anything with mediocre work, or cos-playing as a social media manager and expecting great results.
The work comes first, and it’s a good practice to make it great.
💬 Questions or thoughts? Send me an email.
One-to-one help via email. Let’s figure out your website, your newsletter, your online store without a Zoom call, new logins, or calendar links. Learn more here.
Three live sessions weekly: Co-working (Tuesdays at 12pm EST), Escape Pod group calls (Thursdays at 2pm EST, monthly special guests), and rotating Mini Q&A sessions. Start with a one month membership here.
READ MORE POSTS ABOUT:
I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
Join us — start a 30 membership and hop on our next Zoom call meeting!
Trying to figure out your email strategy, grow without social media, maybe not sure what to send to people? I’ve got Email Guidance spots open, and here’s how it works and how to book.
Prefer a focused conversation instead? Book a 1:1 call and we’ll dig into your work together.
Email me: seth@socialmediaescape.club
Subscribe via RSS