SOCIAL MEDIA ISN’T THE ONLY WAY TO PROMOTE

There are many ways to promote your work outside of social media. We promoted our work before the age of social media, and we’ll promote it long after those platforms are gone.

Who’s even on Twitter anymore?

Like, just a few short years ago it was practically law to be on Twitter, but now? Ew.

Same with Facebook.

These once mighty platforms are a laughing stock among the creative class.

“Post on the Facebook feed? AS IF!”

But nothing is black and white. If social media is working for you, and you have the bandwidth for it, great! Maybe you don’t need to be reading Social Media Escape Club, and that’s okay.

But if you’re tired, exhausted, burned out, if your mental health is affected by spending too much time on social media, it’s okay to make an exit!

You can have a career without social media! You can make art without posting!

Like Jes Raymond, who had an upcoming show to promote. Instead of posting about it on social media, she sent one email to a local paper and called a radio station.

“This past weekend, we had a little show up in a tiny town—St. Johnsbury. One of those places with a small newspaper. And I just decided that instead of making a bunch of social media posts about the show—especially to a town I don’t know—I’d do the human work.

I figured out who the journalist was at the local paper who writes the arts column. I wrote to them directly and sent them a press release. Then I found the local radio station—Vermont Public—and called them. I got our event on their calendar.

We ended up having about 150 people show up at this little church in a town I’d never played before.”

Is it easy? Nothing is easy! But its a big internet, it’s a big WORLD (not everyone is on Twitter! Or IG!), and I believe you can make a lot of things happen without ever posting on a social media platform again.