REPLACING THE OLD INSTITUTIONS

From Lincoln Michel’s “Surf’s Up in Slop City,”

If the old institutions are crumbling, that is also the perfect time to build new ones. I’m not saying this is easy. But, what choice do we have?

This is response to the Washington Post gutting their book coverage.

Building our own networks and platforms to promote books, or music, or art is hard, as mentioned above, but who else is gonna do it? And if we don’t, the vacuum will be filled by the next venture back techbro operation, then we’re right back to where we started.

Start a website around something you love. A blog. Buy a domain name (affiliate link). Reach out to my buddy Tom to set up a WordPress site.

Write about the things you love in the way only you can. Don’t worry about getting traffic yet. Update the site every day. Every week. Month after month.

When people discover you, it’ll feel like finding a magical bookstore down a moss-covered alley with string lights, the opposite of a flashy ‘content hub.’