BUILDING TRUST AS A PRODUCER ONLINE

I was asked “What does online presence look like for a producer who has a busy schedule?” on Substack Notes, and I figured I’d share the answer with the world wide web, in hopes it may be helpful to someone.

I think the online presence for any creative professional is trust building. Day in, day out, how do you put on display the things you know, the ideas you connect, the people you work with? And do that in a sustainable way?

Because if you start making 30 second polished vertical clips to get shared on platforms for people that just love scrolling 30 second clips, that might get eyeballs, but does it earn trust?

Or does having an archive of work, a body of things you produced, arranged in a refined manner in your corner of the internet, work better? Something that maybe doesn’t “get eyeballs,” but is hand delivered as a link to people who matter. Something passed around from people who know, with a “you gotta check out the work this person is doing” nod.

So I’m hinting hard at the “have a good website” angle, of course, but I think that more aligns with where artists can land, and soak in what you’re doing, and how you operate. Fill it with the occasional nice video talking about your work, a collection of albums you worked on, ideas you’ve discussed with people in and around your creative orbit… make it as cozy as the studio space you’d like to share with an artist, rather than frantically handing out flyers on a busy intersection.