YOU’RE NOT MARRYING A PLATFORM

Published On: July 21, 2025Categories: Technology, Work, Writing

Cody Cook Parrot said in their recent Witnessing Practice workshop that you can make a thing and share it with a few people.

You don’t need to launch your new website with a big press announcement. You probably don’t need to post it on social media, either, because 95% of your followers won’t see it anyways.

This is why we need a few people we can send snippets via email, get on a Zoom call, meet in person, even get on the phone.

MrBeast says that when he was starting out, him and a few friends would be on Skype all day and night, working together just trying to figure out YouTube.

Imagine if you spent just an hour a week doing that with your creative friends?

I’ve seen so much fear in people’s eyes over picking the right email marketing platform (Substack, Kit, Flodesk, Buttondown, Mailchimp).

People’s voices start to shake when choosing the right online store (Shopify, BigCartel), the right website builder (SquareSpace, Cargo, Wix, WordPress).

You’re not getting married. You can break up with these tools at any time.

Instead of spending the next few weeks bouncing between platforms or watching 24 hours of “Beehiiv vs Substack” comparison videos, talk to other creative folks in your orbit.

I host weekly virtual co-working sessions with musicians, writers, and artists.

You can ask me direct via my Email Guidance offering and I’ll get your going in the right direction.

I also host paid-community Zoom calls, where we talk about zines, IRL events, and make fun of social media (it feels great). Get a 30 day trial for $10.

Alex runs BATCAVE, “a place to help one another dive deep into the stuff.”

Cody runs Landscapes, “a writing group for all genres.”

Jes is a musician and hosting a “hands-on session exploring the four most powerful and underused practice tools.

Kate Ellen is hosting a “Go Dumb Meet Up” which is “a zoom meet up to chat about how to temporarily or permanently break up with your smartphone.”

Mansi has The Ripple Circle, a place for “authentic sharing, gentle witnessing, and the longer echo of our practice together.”

It’s not just about deleting an app, it’s about finding new places to inhabit, daring to believe in a world without Musk or Zuckerberg being central to our ability to earn a living.

This is how we escape social media, and we’re getting better at it every week.

ROOM BUILDING 4 CREATIVE CONNECTION

​Have you wanted to start a GROUP ZOOM CALL but don't know where to start? Start here! I believe magic happens when we gather people to trade ideas, share challenges, and remember we’re not doing this alone, so this month we’re diving into how to get started with building small, intentional spaces online.
ROOM BUILDING 4 CREATIVE CONNECTION
Seth on the phone

I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️‍🌈🏳️‍⚧️

Join us — Get a 30 day trial for $10 and join our next Zoom call meeting!

Looking for personalized help? Check out my Email Guidance offering.

Need help now? Book a 1:1 call here.

Email me: seth@socialmediaescape.club

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