YOUR EVIDENCE IS YOUR MARKETING

I saw someone marketing their music production services in text, outlining the discount, the expiration of the offer, and who might be interested.

No evidence, just details.

Their website showed the albums they worked, a display of musicians who trusted them with their art, their vision.

That’s evidence.

Along the same line are folks who offer 1:1 coaching calls, which is something that’s built on trust. It’s hard enough to get on a Zoom call with someone you know, right?

That’s why I put a video on my 1:1 booking page, and I tell clients to do the same.

Show evidence of how you talk. Your cadence. Your tone. Make it wonderfully obvious that you’re someone they can trust enough to hit “book a call.”

You don’t need more details, you need more evidence.