YOUR EMAIL LIST IS GOLD
Posted this on Substack Notes recently:
“Most of your readers are probably reading via email, not the Substack app. Which means FOCUS ON YOUR SUBSCRIBERS!
Substack Notes is nice and all, but it’s a lottery ticket, and your email list is already a pile of gold.”
The image below shows the top traffic sources for a recent newsletter.

Just 6% from the Substack app, which tells me that most of my readers don’t have the app installed, probably.
So all the time I spend on Notes, or Chat, or noodling around with Substack Live is not seen by most of my subscribers.
Now, I will say that messing around with Substack Live is in fact valuable because I’m able to download the video afterwards, and share that with my email list.
But overall it’s standard social media – most everyone misses everything you post.
MAKING COZY VIDEOS PIZZA PARTY 🍕
Join me (Seth Werkheiser) for a 90-minute PIZZA PARTY with the Social Media Escape Club, where we’ll explore making cozy videos that tell your story, bring people into your work, and gently invite them closer to what you offer.
I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
Join us — Get a 30 day trial for $10 and join our next Zoom call meeting!
Looking for personalized help? Check out my Email Guidance offering.
Need help now? Book a 1:1 call here.
Email me: seth@socialmediaescape.club
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MAKING COZY VIDEOS PIZZA PARTY
Wednesday, September 24
12:00 PM – 1:30 PM EDT
MORE INFO HERE: https://luma.com/ri6wmi4q