THE WORK COMES FIRST
From “Don’t Build an Audience,”
“There are two ways for your content to gain immediate traction: somebody references it or an algorithm serves it. Both provide liquidity to your content, distributing it to interested consumers.
If you write something amazing, a few emails to some key people in your field is all you need to start this process.”
You can make things that people want to share with their friends, but don’t fall into the trap of making work just to please an audience.
Just make sure the work you’re making is warming your soul, first and foremost. Then, just keep making cool stuff, show it to your friends, over and over again.
💬 Questions or thoughts? Send me an email!
If you've been trying to figure out your email strategy for months, or you started a newsletter but it's not growing, or you're not sure what to even send people, I offer Email Guidance; here’s how it works and how to book.
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I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
Join us — start a 30 membership and hop on our next Zoom call meeting!
Trying to figure out your email strategy, grow without social media, maybe not sure what to send to people? I’ve got Email Guidance spots open, and here’s how it works and how to book.
Prefer a focused conversation instead? Book a 1:1 call and we’ll dig into your work together.
Email me: seth@socialmediaescape.club
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