THE TRUST YOU BUILD IS THE FOUNDATION YOUR WORK REQUIRES
Sari Azout of Sublime talks about a post with a million views doing very little in terms of revenue, but a video with far fewer views being more valuable.
“Attention is cheap and volatile. Trust is slow, expensive and durable, and I think if something reaches a lot of people but creates no relationship, that’s not distribution. That’s just noise.”
We don’t want to build for “eyeballs,” we want to build for the right audience, the right reader, the right fan. To make our work in our own weird, magical way that sends the right signal to the people who appreciate our weird, magical work.
“There’s a way to show up and promote your product where you feel authentically you, and your job is to figure out what that format is.”
There are jobs out there that are one of one, and that’s the job you’re hiring yourself for.
💬 Questions or thoughts? Send me an email!
If you've been trying to figure out your email strategy for months, or you started a newsletter but it's not growing, or you're not sure what to even send people, I offer Email Guidance; here’s how it works and how to book.
Subscribe via RSS or email.
READ MORE POSTS ABOUT:
I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
Join us — start a 30 membership and hop on our next Zoom call meeting!
Trying to figure out your email strategy, grow without social media, maybe not sure what to send to people? I’ve got Email Guidance spots open, and here’s how it works and how to book.
Prefer a focused conversation instead? Book a 1:1 call and we’ll dig into your work together.
Email me: seth@socialmediaescape.club
Subscribe via RSS