THE RIGHT PEOPLE
A client who has worked with some big names wanted to build their email list, and I gave them this idea:
Think of the amazing people you worked with throughout the years, and think of all those stories you shared, and the memories you’ve made. They’ve got to have dozens of those stories to write, right?
So write that post, with that one person in mind. Then email that person a link to the piece.
This gets you around sending a boring email to “all your contacts” saying, “hey, I have a newsletter now, you should subscribe.”
Write a post that will resonate with the person you’re emailing. Yes, even if it’s just that one person. Email the person the link. Maybe they subscribe, or at least reply and you two catch up, and who knows where that leads?
It’s not always about striking it rich and getting 100 new sign ups. Sometimes the right message to the right person at the right time is all you need.
Originally posted on Nov 24, 2024 here.
💬 Questions or thoughts? Email me.
I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
Join us — Get a 30 day trial for $10 and join our next Zoom call meeting!
Looking for personalized help? Check out my Email Guidance offering.
Need help now? Book a 1:1 call here.
Email me: seth@socialmediaescape.club
Subscribe via RSS
SOCIAL MEDIA ESCAPE CLUB TRUCKER CAP