A friend of mine got a promotion at work. Talked to another friend who got a “word of mouth” referral, and it meeting a new client tomorrow. A local business owner is moving to a new location, and we talked about the headaches involved (and the return of their delicious chocolate chip cookies).

Was chatting with another friend who has wanted to start doing 1:1 client work, and they just got their first booking. Had a Zoom chat with someone I met on an Akimbo workshop call back in 2019, and we bounced around good vibes and stellar energy.

The more I think about Social Media Escape Club, the more I realize it’s all about the personal connections. It’s not just about the conversations, the encouragement, the support, the regular check ins, but the depth of those interactions.

Social media promotes more views, impressions, likes, and replies. It’s the glut of “happy birthday” comments left on those automated LinkedIn and Facebook posts, instead of the warmth of someone who texts or calls you on your big day.