THE BORING STUFF THAT ACTUALLY MOVES YOUR CAREER
Stuff we covered from a recent Office Hour Substack Live:
- The “boring stuff” that actually moves your career, like emailing people, following up, doing the unsexy work that compounds.
- Stop worshipping social platforms. Algorithmic reach is terrible, 90% of your audience doesn’t see your posts, email beats everything. RSS is even better.
- Audience-building for musicians. Embed your music, play live, collect emails in person, nurture your actual fans, don’t drive traffic to Spotify or YouTube.
- Let people pay you in multiple ways. Use Patreon, Ko-fi, PayPal, Stripe links; don’t make anyone jump through hoops to support you.
- Local, in-person proof builds trust — photos of real events, showing up in the world, and letting that strengthen the online side of your work.
💬 Questions or thoughts? Send me an email!
If you've been trying to figure out your email strategy for months, or you started a newsletter but it's not growing, or you're not sure what to even send people, I offer Email Guidance; here’s how it works and how to book.
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I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
Join us — start a 30 membership and hop on our next Zoom call meeting!
Trying to figure out your email strategy, grow without social media, maybe not sure what to send to people? I’ve got Email Guidance spots open, and here’s how it works and how to book.
Prefer a focused conversation instead? Book a 1:1 call and we’ll dig into your work together.
Email me: seth@socialmediaescape.club
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