One of the biggest things I push is to backup your work on your own site, which means if you write on Substack, your work should be duplicated on your own site, which led to this question:

Q. Hi, I read something yesterday about search engines getting confused if you have the same article in two places. I’ve been copying my substack pieces across to an old blog but now am wondering… what do you think?

A. SEO advice is avoid duplicate content, as it upsets the algorithm. But I don’t work for the algorithm, I work for me, and serve my readers / subscribers first. If it means less random traffic from search engines im fine with that. My hope is that work is good enough that some of readers might tell a friend about it, which I find much more valuable.