REACH OUT TO 100 PEOPLE

Published On: December 8, 2025Categories: Community, Marketing, Work

Before you get to 1,000 true fans, try getting to 100. This from Mariah Friend:

Shout out to Seth Werkheiser for constantly reminding me that real connection + relationships trump the social media algorithms time after time.

Last week, I published my debut novel, The Pattern Shop and personally reached out to 100+ people to celebrate and offer them gratitude for being a part of my journey.

Do you know what happened?

Over a third of those people bought books. That’s 30% compared to the average social media conversion rate of 3%.

She goes on to say that it’s not just about sale, but “it’s about the conversations I had with friends I hadn’t spoken to in years.”

💬 Questions or thoughts? Send me an email.

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I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️‍🌈🏳️‍⚧️

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Email me: seth@socialmediaescape.club

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