MIND YOUR KEYWORDS
Got this bit from ‘Discoverability for illustrators’ by Tasha Goddard via Robyn Hepburn:
“While emailing is more about outreach than discoverability, I have heard that art directors and art commissioners will actually use the search facility in their email app (e.g. Outlook or Gmail) as a first point of call after any in-house databases – so they might type ‘room illustration, colourful’ or ‘collage illustrator, newspaper’ etc. into the search bar to see if they have been sent any work by a relevant illustrator.”
Keep this in mind when reaching out to art directors and venues and other people you’re pitching for potential opportunities.
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