Start DM’ing with five like-minded folks about the work you do and you won’t need to go viral.

“Here’s the thing about small, quality audiences: you never know which conversation will start the chain reaction. Which episode will reach the one person who changes everything… in the age of infinite content, finite and intentional might be the most radical choice,” Yancey Strickler

A great example of this is the story Joi Katskee told in one of our Escape Pod Zoom calls:

“I texted probably 15 people about the show rather than posting on Instagram, and maybe over half of them showed up. They were like, Yeah, I’ll be there. Thank you for the invite.”

Get seven people to a show on a Tuesday night and watch the magic unfold.