LESS MAPS, MORE PATHS
I just told someone this via my Email Guidance offering, “don’t give your visitors a map, lead them on a path.”
I see so many websites with so many sections and headers and H1 tags, and, and, and… when really you can probably just cut things down to two or three pages.
Chances are you can combine elements from all of these into one or two pages, because making people pick and choose and decide can lead to people closing the tab.
Replace options with clarity.
Think of how an Ikea is laid out vs a grocery store. Think of laying things out in a way that gets your visitors deeper into your story without having to ask for directions.
💬 Questions or thoughts? Send me an email!
If you've been trying to figure out your email strategy for months, or you started a newsletter but it's not growing, or you're not sure what to even send people, I offer Email Guidance; here’s how it works and how to book.
Subscribe via RSS or email.
READ MORE POSTS ABOUT:
I help creative people quit social media, promote their work in sustainable ways, and rethink how a website and newsletter can work together. Find out more here. 🏳️🌈🏳️⚧️
Join us — start a 30 membership and hop on our next Zoom call meeting!
Trying to figure out your email strategy, grow without social media, maybe not sure what to send to people? I’ve got Email Guidance spots open, and here’s how it works and how to book.
Prefer a focused conversation instead? Book a 1:1 call and we’ll dig into your work together.
Email me: seth@socialmediaescape.club
Subscribe via RSS