KEEP WRITING FOR THE FANS YOU DON’T HAVE YET

This happens on social media a lot – you post something about a subject matter that isn’t actually your thing, and it takes off. Goes semi-viral. And suddenly that’s your most popular piece, when you have all this other stuff you write about.

The thing is – we don’t get to choose.

So write for your email list first.

If they’re not vibing, or opening, either rework how your doing it, or accept they signed up for something you’re not giving them. And that’s okay. Let them unsubscribe.

But keep writing to your newsletter audience about your real work, regardless of open rate or click data. Maybe there’s “only” 10 people that give a fuck about it.

Don’t let the other 90% determine it’s not worth continuing, because man, there’s also a zillion other people out there that don’t give a fuck about what you’re doing, too. But you don’t have time to worry about them, and it’s the same for the people on your list who don’t either.

I had a boss one time who said this in regards to audience who doesn’t click, or vibe with what you’re doing – “fuck ‘em.”

I hit 5,000 subscribers recently, and 70ish paid subscribers – that’s barely 1.5% of my people. And even still, 14 people were on my call the other day from 2 to 3pm.

The most important 14 people in the world that hour was those people. Full attention. 

Have I worked “this hard” for this many years for 14 people? I guess so! And I’m completely fine with that, because at least I know those 14 people now, and they hang out with me on a workday in the middle of the afternoon. It’s so great.

A lot of people would love your work but they don’t even know about it yet – so keep writing about it so when they find you someday, it’ll feel like they’re home.