From Cody Cook-Parrott’s recent newsletter, “Marketing without Instagram: does it even work?”

“One of the most meaningful things about this round of Witnessing Practice was promoting the entire class without using social media. As I return to a phase of being fully off all platforms, I still bump into that old fear:
Will my business work without Instagram?
But the answer keeps being yes.”

They’ve got 6,000 people on their marketing email list, and 27,000 subscribers to their Monday, Monday newsletter.

They had 171 sign ups.

Now, please understand this: 171 people is just 0.5% of their total email audience.

Not even 1% “converted,” but they still made $8,109 (gross).

Don’t make the excuse that you only have 20 subscribers. Or that growing your audience is harder these days.

Instead, ask how you can get 0.5% of your subscribers to do anything. Click a link. Reply. Hit save. Buy something.

That’s why getting 5% of an audience is hard. That’s one person out of 20. But if you can make that happen, you’re onto something.